Thursday, 19 January 2012
SCHWEPPES T-SHIRT AMNESTY ROLLS UP TO ST KILDA BEACH
DITCH YOUR BORING OL’ TEES AND GET FREE ICE-CREAM
Melbourne, 2011 : This Friday 20th January, Saturday 21st January and Sunday 22nd January, Schweppes Australia will be offering a t-shirt amnesty between the hours of 12noon-4pm* at the Luna Park Forecourt, St Kilda Beach. Melbourne-ites will be able to swap their daggy old tees for a t-shirt from the retro Summer Rewind collection, designed by up-and-coming Australian design duo, WBYK.
What: T-Shirt Amnesty - Bring your old tee and swap it for a brand new limited edition Summer Rewind shirt. There will also be free ice-creams and Schweppes drinks to sweeten the deal!
Timings: 12noon-4pm – Friday 20th January, Saturday 21st January, Sunday 22nd January
Where: Look out for the Schweppes Ice Cream Van on St Kilda Beach
Last year’s award-winning summer promotion which saw thousands of tees snapped up by Aussie sun-lovers, makes a welcomed return this month. Raising the bar to scorching new heights, Schweppes has added a sizzling new twist to the promotion making the t-shirts a much more rewarding score!
Aussies will bid against each other using Thread Creds (points collected from pack) to get their hands on one of 60,000 tees of which 500 are up for grabs daily. On offer are seven exclusive designs which incorporate: Pepsi, Solo, Schweppes, Sunkist, Mountain Dew and Passiona, as well as a special Schweppes design exclusive to Coles!
With summer just around the corner make sure your summer wardrobe is complete with one of these funky tees.
The promotion runs from now to 28 February 2012.Check out www.summerrewind.com.au for more details.
For more Information or an interview with WBYK contact:
Sophie Paterson on (02) 8202 0555 or email@example.com
Ben Hock on (02) 8202 0555 or firstname.lastname@example.org
Notes to Editors
WBYK is Sonny Day & Biddy Maroney who are based in Newtown, Sydney. They are exhibiting artists as well as commercial illustrators operating as a small multi-disciplinary design studio, collaborating with big brands, a set of talented web developers, animators and photographers.
They began working together in 2006, creating screen-printed posters for local Popfrenzy tours. Their work continues to be largely for the music industry, however they work across a number of fields. They’ve had solo exhibitions in Sydney and Melbourne galleries, as well as taking part in a long list of group exhibitions in various places around the world. In 2008, WBYK was nominated for a Sydney Music, Arts & Culture (SMAC) Award for Best Visual Artist.
About Schweppes Australia
The story began in 1783 when Jacob Schweppes pioneered the remarkable process of capturing and bottling bubbles. Sixty-seven years later the Schweppes brand arrived in Australia and in 1877 the first factory was built in Sydney. Today Schweppes Australia continues to be a leading company in the Australian non-alcoholic beverage market.
In 2009, Schweppes became a wholly owned subsidiary of Asahi Group Holdings, Ltd. and in September 2011, began the next stage of its growth with the addition of the juice and water business of P&N Beverages, adding brands to the portfolio such as Extra Juicy, Glo, Pop Tops and Frantelle.
Schweppes Australia employs about 1,800 great people across Australia, with manufacturing facilities in all mainland states. It manufactures, sells, distributes and markets some of Australia’s most popular non-alcoholic beverage brands like Schweppes, SOLO, Cottee’s, Spring Valley, Extra Juicy, Glo, Pop Tops, Cool Ridge and Frantelle. Schweppes Australia also manufactures and distributes Sunkist, Pepsi and Gatorade under licence, as well as Monster Energy drinks.
*Stock is limited to 200 t-shirts and ice-creams per day