NEWS FROM LYNX

LYNX AMBUSH FEDERATION SQUARE IN FIRST

AUSTRALIAN AUGMENTED REALITY STUNT

To celebrate the launch of the new deodorant, Excite, Lynx will be launching the first experiential augmented reality stunt in Australia on Friday 27^th May.

Taking place in Federation Square, Melbourne, the experiential activity will feature the Lynx Excite Angels who have risen to fame in the recent Lynx ‘Fallen Angels’ TV advertising campaign.

The activity which uses a mixture of live compositing and specialist software, will see people directly interacting with the angels on a digital video screen at Federation Square. As passers-by walk onto the Lynx markers on the floor, angels will literally fall to earth on the screen and interact with whoever is on the marker at the time.

The activity was rolled out successfully in the UK earlier in the year but this is the first time such technology is being used in this way in Australia.

Lynx Senior Brand Manager Duncan Robertson, said “We were so impressed with the impact of the Fallen Angels ambush stunt in the UK that it was a no brainer for us to bring the technology over to Australia and replicate the success. Lynx has a tradition of innovation – whether it’s developing the latest deodorant, or using cutting edge technology to interact with Australian guys - so the project felt like a natural undertaking for us. The Fallen Angels ad campaign has proven to be exceptionally popular so we’re hopeful people will show their support at Federation Square and get up close and personal with the angels in this Aussie first!”

The activity is open to the public and will run on Friday 27^th May from 11am until 3pm.

For further information, please contact Laura Barette at Frank PR on 028202 0555 or laurabarette@frankpr.com.au.

           - Ends -

Notes to editors:

The Excite gourmand-oriental FRAGRANCE builds on the heritage of our 2 historic best sellers;  Africa & Dark Temptation, but with a more MODERN and SOPHISTICATED interpretation as inspired by Armani Code. The edgy signature at the top of this fragrance comes from a vibrant mix of leafy green and watery pear, contrasted with touches of black pepper that gives it a freshness that is instantly recognisable. The heart reveals a seductive blend of gourmand notes of coconut, marshmallow, hazelnut & caramel. The background is inspired by the oriental side of Armani Code with sensual woods, amber and vanilla. 

NEWS FROM OOVIE

STUDENT FILMS HAVE A GLITTERING PREMIERE AT DUNGOG FILM FESTIVAL

Dungog Film Festival’s Oovie Student Film Project

In a scene normally reserved for the Hollywood A-list, students from three schools across NSW were treated to their very own film premiere today, marking the culmination of a nine month intensive program - the Dungog Film Festival’s Oovie Student Film Project.

In its first year, DFF’s Oovie Student Film Project saw students from Sydney’s Ascham School, Newcastle’s Callaghan College and Port Stephens’ St Phillips Christian College work alongside some of the country’s greatest filmmaking talent (feature screenwriters, directors, producers, composers and editors) to make their very own five minute short film. The students were chosen from thousands of contenders across NSW.

The films premiered at a special gala event at Dungog’s James Theatre, with actor Andy Ryan (Tomorrow When the War Began) hosting the event. The three films were followed by a special screening of Bob Connolly and Sophie Raymond’s much lauded Mrs Carey’s Concert. In addition to their big screen premiere, each student’s film will now be distributed through the Oovie DVD network.

Commenting on the premiere, Mark Haley from Newcastle’s Callaghan College said: “DFF’s Oovie Student Film Project has given our students a firsthand look into the Australian film industry, encouraging them to extend their knowledge and skills of filmmaking. Seeing the films premiere on the big screen at the Dungog Film Festival and distributed through the Oovie DVD network is an absolute thrill!”

DFF Festival Director, Allanah Zitserman, shares: ”It has been inspiring to see all the students, teachers, entire schools and even towns in some cases, embrace DFF’s Oovie Student Film Project. The mentors were outstanding and we’re all extremely proud to present these talented students’ films today. This program represents the very essence of DFF’s mission of increasing an appreciation and connection to Australian screen culture.”

Oovie Marketing Director, Karli Smith, said: “We’re delighted DFF’s Oovie Student Film Project has been so well received by teachers and students across the country. The sheer passion and creativity of these aspiring young filmmakers has led to the production of three truly remarkable films that we look forward to distributing through the Oovie DVD network.”

In its first year, DFF’s Oovie Student Film Project has already received wide ranging support from teachers, students and the Film Industry. The Project has been made possible through the generous support of Oovie and other supporters such as Sony Pictures Home Entertainment and  Roadshow Entertainment as well as the Australian Writers Guild (AWG), Australian Directors Guild and the Australian Performing Rights Association.

For more information please visit http://www.dff.org.au or http://www.oovie.com.au

ENDS

For more information on DFF’s Oovie Student Film Project, please contact Frank PR

Stuart Terry- 02 8202 0555 / 0404 411 155 / stuartterry@frankpr.com.au

Mike Maurice- 02 8202 0555 / 0406 977 193 / mikemaurice@frankpr.com.au

Further information on the Dungog Film Festival, please contact Lighthouse Communications Group

Natasha Ciesielski – 02 9262 3868 / 0428 480 710 / natashac@lighthousecomms.com.au

About Dungog Film Festival

The Dungog Film Festival started five years ago as a celebration of Australian films in a non-competitive environment, showcasing new Australian screen content, honouring leading Australian filmmakers and revisiting Australian classics. The festival is staged over four days (26-29th May, 2011) in the picturesque Hunter town of Dungog, home to the iconic James Theatre. In addition to showcasing films the Festival presents a broader annual program, that includes In The Raw at Sydney Theatre, the Oovie Student Film Project and Speed Auditioning.

About Oovie:

Founded in April 2005, Oovie is Australia’s largest network of DVD rental machines, having rented more than 2 Million DVDs to happy customers. Oovie currently has over 260 bright green DVD rental machines operating in NSW, VIC, QLD, ACT and TAS with plans to launch nationally in the next 18 months. Oovie is owned by Hoyts Group.