Sunday 18 December 2011
NEWS FROM VEET
Yesterday's Sunday Herald Sun in Melbourne, featured the Dressing Right For Your Leg Type summer style guide. A fashion must read!
NEWS FROM VEET
PERFECT PINS FOR THE SKIN YOU’RE IN
Style expert Donny Galella reveals how to make the most of your legs this summer
Style expert Donny Galella reveals how to make the most of your legs this summer
With the summer season upon us, Australia’s leading hair removal expert, Veet*, has teamed up with fashion guru, Donny Galella, to launch Veet’s Dress Right for Your Leg Type Guide, to help Aussie ladies achieve the perfect pins this party season. With legs on show during the warmer months but often overlooked in the style department, this fresh-approach guide to styling for your leg type can help Aussie women make the most of their touchably smooth legs this summer – whatever their shape!
With most style guides focusing on how to dress for your body shape, Veet’s Dress Right for Your Leg Type Guide recognises the area women can tend to forget when choosing the right outfit. This empowering new guide showcases the most common leg shapes and provides expert styling tips on how to highlight your leg features this summer, to help you look – and feel – your very best. Australia
“When it comes to picking the right outfit, we often focus on dressing for our body shape as it is vital to creating the perfect look. However, when styling I find there are many women who claim their legs are the most unpopular part of their body. Veet’s Dress Right for Your Leg Type Guide is genius because it’s a great way for women to understand how to work with the legs they have and to love their body, no matter what shape, size or skin type. With summer now here, it’s time for ladies to show off their pins with confidence.”
Together with Donny Galella, Veet has outlined the four most common leg types and the top style tips to help women choose the right outfit for their legs and help boost their confidence this summer. Here’s a taste of how Veet’s Dress Right for Your Leg Type Guide can help you:
DONNY GALELLA’S TOP LEG STYLE SOLUTIONS
1. “The Giselle”
Leg Type: Giselle is a great example of the straight up, straight down, skinny leg.
Style Solution: To create the illusion of shape throughout the leg, choose a heel with a rounded toe. A pointed heel will generate a sharp and angular look.
2. “The Mischa”
Leg Type: Do you carry weight around the ankles and calves? Then you have the same leg type as the beautiful Kelly Clarkson, Mischa Barton and Jennifer Love Hewitt!
Style Solution: Embrace the legs you have and have fun with fashion! Having thicker ankles doesn’t mean that long hemlines are your only closet friend! Try experimenting with the ‘mullet’ hemline – this hemline is shorter in the front and longer at the back.
3. “The Beyonce”
Leg Type: You are a bootylicious beauty who has more shapely legs, thighs and bottom. Embrace your stunning pear shape and follow in the footsteps of J Lo, Kim K and Beyonce when it comes to style.
Style Solution: Expose your pins but opt for skirts and dresses that skim over your hips and thighs - A-line style skirts and dresses are your wardrobe must buys.
4. “The Kylie”
Leg Type: You have petite, shorter length legs like our very own Kylie Minogue and look at your long-legged friends with envy.
Style Solution: The nude heel is your wardrobe essential! Sporting a pair of nude platform heels will give the illusion of longer, sleeker legs. Look for a nude tone that matches your skin colour and avoid shoes with an ankle strap as these will cut your leg at the wrong place, making you look and feel shorter than you are.
Veet is excited to be partnering with Donny Galella to release Veet’s Dress Right for Your Leg Type Guide to help Australian women look and feel their very best whatever their leg shape.
To see the full Dress Right for Your Leg Type Guide, please visit www.donnygalella.com.au/blog
-Ends-
For more information or to organise an interview with Donny Galella, please contact:
*based on MAT ending 16/10/2011, Nielsen.
Tuesday 13 December 2011
NEWS FROM THE PR REPORT....
Check out the front page of this month's PR Report e-magazine to see three lovely ladies from Frank Australia - Amy Whittaker, Rachel Witham and Monique Jones.
http://issuu.com/glenfrost/docs/the_pr_report_december_2011_high_res
Frank PR has appointed Amy Whittaker for a newly created Account Director role. For the past 7 years, Whittaker has held positions within international consultancies in Sydney, working with national and global clients. Prior to Australia, Whittaker worked in house at LOreal in the UK.
Rachel Witham has joined the team as an Account Manager. Rachel has travel, tourism and lifestyle PR experience, havingworked with tourism boards, airlines, hotels, and fashion and beauty brands in Australia and the UK. Monique Jones also joins the team as a Senior Account Executive. Monique brings broad client experience and media contacts across consumer, tech and business.
Founded in the UK in 2000, Frank PR opened its doors in Australia in 2009. The award winning agency has swiftly grown to a team of 15, responsible for a fastgrowing client portfolio of consumer and lifestyle brands, including Schweppes Australia, Reckitt Benckiser, Vodafone Hutchison Australia (VHA), Coopers Beer, Football Federation of Australia, Mattel, Oovie (DVD rental division of Hoyts) and Singapore Tourism Board. Managing Director of Frank PR Australia is Myf McGregor.
http://issuu.com/glenfrost/docs/the_pr_report_december_2011_high_res
Frank PR has appointed Amy Whittaker for a newly created Account Director role. For the past 7 years, Whittaker has held positions within international consultancies in Sydney, working with national and global clients. Prior to Australia, Whittaker worked in house at LOreal in the UK.
Rachel Witham has joined the team as an Account Manager. Rachel has travel, tourism and lifestyle PR experience, havingworked with tourism boards, airlines, hotels, and fashion and beauty brands in Australia and the UK. Monique Jones also joins the team as a Senior Account Executive. Monique brings broad client experience and media contacts across consumer, tech and business.
Founded in the UK in 2000, Frank PR opened its doors in Australia in 2009. The award winning agency has swiftly grown to a team of 15, responsible for a fastgrowing client portfolio of consumer and lifestyle brands, including Schweppes Australia, Reckitt Benckiser, Vodafone Hutchison Australia (VHA), Coopers Beer, Football Federation of Australia, Mattel, Oovie (DVD rental division of Hoyts) and Singapore Tourism Board. Managing Director of Frank PR Australia is Myf McGregor.
Monday 12 December 2011
BRISBANE ROAR VISIT TOASTED TV
Hyundai A-League's Brisbane Roar players Luke Brattan, Jack Hingert, and George Lambadaridis take time out of their busy schedules to visit kids show Toasted TV at beautiful Dreamworld theme park on the Gold Coast. Follow the link to check out what went down...http://ten.com.au/video-player.htm?movideo_p=41455&movideo_m=145340
NEWS FROM VODAFONE
Vodafone Viewers’ Verdict scores high run rate with Aussie Cricket fans
-Strong run rate set to continue as Vodafone debuts Cricket Live Australia app for iPad-
New Vodafone Viewers’ Verdict has proven to be a massive hit with cricket fans across the country, with over four million ‘verdicts’ handed down by lounge-bound, pub or beach-lazed umpires during the first test of the 2011-2012 Vodafone Test Series at the Gabba.
Adding a whole new dimension to watching Australian Test Cricket, Vodafone Viewers’ Verdict gives fans across the nation the power to interact instantly with Channel 9’s broadcast of the 2011-2012 Vodafone Test Series via their 3G smartphone or tablet.
For the first time in cricket history, fans were given the opportunity to decide the recipient of the first Test’s Player of the Match accolade, a privilege usually reserved for commentators and match officials. An incredible 27,300 Vodafone Viewers’ Verdicts were submitted by fans ‘over the air’ via 3G smartphones, awarding the honour to James Pattinson.
For the Second Test in Hobart today, Vodafone is introducing a dedicated iPad version of its longstanding and iconic app, Cricket Live Australia, available for FREE to cricket buffs with iPads, so they too can have their say about all the summer Test Series action with Vodafone Viewers’ Verdict.
Vodafone Director of Marketing, John Casey said, “We are thrilled to be bringing our free Cricket Live Australia app to our iPad customers. The iPad is purpose-built for enjoying rich content like the 2011-2012 Vodafone Test Series, and with our new network, built for tablets and smartphones, we know our customers will enjoy the added freedom and convenience to engage with all of the live summer Test Series action and Vodafone Viewers’ Verdict, in more places.”
To tap into all the live summer cricket action on your mobile or tablet, the Cricket Live Australia app features Live Cricket TV, with prices starting from $1.99 for a Day Pass, and $9.49 for a season pass.
For further information about Vodafone Viewers’ Verdict and the Cricket Live Australia app, please visit www.vodafone.com.au/cricketapp.
The 2011-2012 Vodafone Test Series between Australia, India and New Zealand continues with a two-test series against New Zealand at the Bellerive Oval in Hobart on the 9th of December and then Australia takes on India from 26th of December at the MCG in a four-test series.
[1] Live Cricket TV on the Cricket Live Australia is not available on Android tablets.
-ENDS-
Notes to editor:
For use in Australia only. Compatible iPhone/iPad software iOS 4.0 and above or Android handset & tablet software 1.6 and above required. For Apple devices: Event Pass ($2.99AUD per event) applicable for the duration of a Vodafone Test Commonwealth ODI, KFC International Twenty20 or KFC Big Bash League match or Android devices: Day Pass ($1.99AUD per day) applicable for 24hrs and available for Vodafone Test, Commonwealth Bank ODI, KFC International Twenty20 & KFC Big Bash matches; and Season Pass (available on both Apple handsets and tablets and Android handsets) ($9.49AUD) applicable until 15/03/2012, includes Vodafone Test, Commonwealth Bank ODI, International Twenty20 & KFC Big Bash matches Data usage for Live Cricket Streaming on iPhones and Android handsets is free for Vodafone and 3 customers. Data usage for Live Cricket Streaming for all other customers (including iPad users) will incur standard data charges as per your applicable plan. All data used whilst streaming video highlights, viewing video player profiles and any other features of the application will incur data charges for all customers. Standard data charges apply to download the application. Any external links and app features that require an Internet connection will incur data charges for all customers. Data used over WiFi will be charged as per your ISP rates. Check your plan for rates. All other content and functionality within the app will incur data charges for all customers. Content and content prices are subject to change. The quality of some services may vary according to factors such as device capabilities, location and network usage. Some content not available on all handsets. Vodafone may suspend the service at its sole discretion.
For full terms and conditions, please visit: www.vodafone.com.au/cricketapp
For more information contact:
Claire Jobe – Vodafone: 0404 077 177 / claire.jobe@vodafone.com.au
Kyra Washington- Vodafone: 0421 582 621 / kyra.washington@vodafone.com.au
Stuart Terry, Frank PR: 0404 411 155/ stuartterry@frankpr.com.au
About Vodafone Hutchison Australia Vodafone Hutchison Australia (VHA) operates the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to over 7.2 million customers in Australia. www.three.com.au & www.vodafone.com.au
SCHWEPPES SUMMER REWIND LAUNCHES FOR ANOTHER YEAR....
Schweppes Australia bursts back into summer this season with a brand new range of retro Summer Rewind t-shirts, designed by local duo, WBYK.
Last year’s award-winning summer promotion which saw thousands of tees snapped up by Aussie sun-lovers, makes a welcomed return this month. Raising the bar to scorching new heights, Schweppes has added a sizzling new twist to the promotion making the t-shirts a much more rewarding score!
Aussies will bid against each other using Thread Creds (points collected from pack) to get their hands on one of 60,000 tees of which 500 are up for grabs daily. On offer are seven exclusive designs which incorporate: Pepsi, Solo, Schweppes, Sunkist, Mountain Dew and Passiona, as well as a special Schweppes design exclusive to Coles!
So with summer just around the corner make sure your summer wardrobe is complete with one of these funky tees. The promotion runs from now to 28 February 2012. Check out www.summerrewind.com.au for more details.
BRISBANE ROAR'S ERIK PAARTALU TALKS SUMMER TRAINING SURVIVAL WITH MX
As the Hyundai A-League's blistering season continues, Brisbane Roar's Erik Paartalu shares his summer training survival tips in yesterday's mX Sydney, Melbourne and Brisbane editions.
Thursday 1 December 2011
NEWS FROM DUREX
Research proves Australians are gambling with their sexual health
Australia at high-risk when it comes to STIs spreading
Australians are taking serious risks when it comes to protecting themselves against sexually transmitted infections (STIs) and HIV/AIDS, a new global survey has revealed.
The findings of the Durex Global Sexual Wellbeing Survey – launched to mark World AIDS Day – highlight the high risk of contracting STIs and HIV/AIDs in this country. Sparking cause for national concern, Australians look to be taking more risks than our overseas neighbours.
For many, such risk-taking began at the start of their sex lives. More than half (57%) of all Australian men and women did not use any form of protection against HIV/AIDS or STIs when they lost their virginity.
Only around one in three (39% of women and 30% of men) were in a stable relationship when they first had sex.
However, some 18% of women and 12% of men revealed they had not been seeing their partner for very long.
“The findings of the global survey are extremely concerning. They show that sexually active Australians are putting themselves and their partners at serious risk of contracting, as well as spreading, STIs and HIV/AIDS,” said Desiree Spierings, Director of Sexual Health Australia.
Whilst Australians are often confident that their partner is free from STIs, the survey highlights that, in fact one in five (19%) of all those in a relationship admit to not knowing whether their partner has ever had an infection or not.
Further heightening the risk, sadly around one in eight men (13%) and 5% of Australian women who are in a relationship admitted to being unfaithful by also having sex with other partners.
When it comes to number of partners, Australian men claim to have gone on to have an average of 24 different sexual partners in total – far more than the British (17) or Americans (20), but significantly fewer than New Zealand men (44).
Australian women have had 11 partners on average, fewer than New Zealand women (13), but more than the British and Americans (both 10).
“Australians tend to have several sexual partners throughout their life time, and it’s evident that they won’t always know the sexual health or history of a partner. Through my work, I have heard many justifications for Australians having unprotected sex, such as: ‘I knew her for a while’, ‘he was a friend’, ‘she looked health and very fit’, ‘everyone is doing it’, ‘she looked trustworthy’ et cetera. It is important to realise that no matter how good these justifications may sound, they do not predict whether a person has an STI or not, and it only takes once to become infected. The global survey shows that people need to be more informed and educated about the risks, and take action by practicing safer sex,” continued Desiree.
Almost one in two Australian men and women (44%) agree they need to know more information about HIV/AIDS, particularly among 51% of the 18-24 and 25-34 age groups.
More than 29,000 people in 36 countries took part in the Durex survey, carried out online and in face-face interviews by Harris Interactive.
Ends
Stuart Terry Amy Whittaker
02 8202 0555 / 0404 411 155 02 8202 0555 / 0410 932 379 stuartterry@frankpr.com.au amywhittaker@frankpr.com.au
Notes to Editors
The Global Sexual Wellbeing Survey study was commissioned by Durex, the world’s number one condom brand, which carries out a range of health promotion initiatives to encourage safer and better sex.
It was conducted online in 35 countries and face to face in Nigeria
The data was weighted where necessary to bring it in line with the population or online population.
The 36 participating countries were Australia , Austria , Canada , China , Colombia , Croatia , Czech Republic , France , Germany , Greece , Hong Kong , Hungary , India , Indonesia , Ireland , Italy , Japan , Malaysia , Mexico , Netherlands , New Zealand , Nigeria , Poland , Portugal , Romania , Russia , Singapore , South Africa , South Korea , Spain , Switzerland , Taiwan , Thailand , Turkey , United Kingdom and the United States
For more information on Durex visit www.durex.com.au
Tuesday 29 November 2011
NEWS FROM VODAFONE
Everyone’s an umpire with the Vodafone Viewers Verdict
-Vodafone celebrates 10 years of partnership with Cricket Australia
In a world first for cricket, Vodafone Viewers Verdict will enable fans to have their say on sporting issues and controversies as they happen, with the Vodafone Viewers Verdicts displayed live nationally during the Channel 9 broadcast of the 2011-2012 Vodafone Test Series and other international games.
John Casey, Director of Marketing at Vodafone , said: “To mark our 10th anniversary of sponsorship of Cricket Australia Vodafone Viewers Verdict. We’re excited to be changing the way Australians watch cricket.”
General Manager of Cricket Market Services for Cricket Australia Vodafone is the latest in a number of exciting developments that VHA has introduced to cricket over the 10 years of our partnership. Cricket fans have had the benefit of world-leading products such as live streaming of matches to their mobile phones and now the Cricket Live Australia app with Vodafone Viewers Verdict is set to take fan engagement to another level.”
The longstanding Cricket Live Australia App will be available to download from 1 December, 2011, and will feature a range of exclusive content including Mobile Cricket TV, live scores/fixtures, ball by ball commentary, highlight, news as it happens, and Vodafone Viewers Verdict. For the very first time, Cricket Live Australia App will also be available for tablets. App prices start at $1.99 for a Day Pass , and $9.49 for a Season Pass
The Cricket Live Australia app is compatible with 3G smartphone and tablet devices. For further information about Vodafone Viewers Verdict and Cricket Live Australia app, please visit www.vodafone.com.au/cricketapp.
The 2011-2012 Vodafone Test Series between Australia , India and New Zealand starts on the 1st December at the Gabba with a two-test series against New Zealand and then Australia take on India
Mike McKenna concluded: “The Vodafone Test Series summer starts in earnest next week, with plenty of interest in who our new selection panel will choose to take on trans-Tasman rivals, New Zealand, in Brisbane and then India, due here in a matter of weeks to try to win their first ever Test series down under.
“As we saw in South Africa earlier this week, Test cricket, cricket in its purest form, is a sensational format and the six Vodafone Tests this summer are going to be fascinating for fans around Australia as well as throughout New Zealand and India as Michael Clarke and his team seek to climb back up the Test ratings ladder against two tough opponents”.
01-05 December 2011 - 1st Test
Gabba 11:00AM AEDT
09-13 December 2011 - 2nd Test
Bellerive Oval 10:30AM AEDT
26-30 December 2011 - 1st Test
MCG 10:30AM AEDT
03-07 January 2012 - 2nd Test
SCG 10:30AM AEDT
13-17 January 2012 - 3rd Test
WACA 1:30PM AEDT
24-28 January 2012 - 4th Test
- Ends -
Notes to editor:
Compatible iPhone/iPad software iOS 4.0 or Android handset & tablet software 1.6 and above required. For Apple devices: Event Pass Vodafone and 3 customers. Data charges apply for all other carriers. Standard data charges apply to download the application. Any external links and app features that require an Internet connection will incur data charges for all customers. Data used over WiFi will be charged as per your ISP rates. Check your plan for rates. All other content and functionality within the app will incur data charges for all customers. Content and content prices are subject to change. The quality of some services may vary according to factors such as device capabilities, location and network usage. Some content not available on all handsets. Vodafone may suspend the service at its sole discretion.
For more information, contact Frank PR:
Stuart Terry – 02 8202 0555 / 0404 411 155 / stuartterry@frankpr.com.au
Mike Maurice – 02 8202 0555 / 0406 977 193 / mikemaurice@frankpr.com.au
Kyra Washington- PR Executive, Vodafone – 0421 582 621 / kyra.washington@vodafone.com.au
Phillip Pope, Public Affairs, Cricket Australia
About Vodafone Hutchison Australia
Vodafone Hutchison Australia (VHA) operates the Vodafone , 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia , VHA provides mobile services to over 7.2 million customers in Australia . www.three.com.au & www.vodafone.com.au
Monday 21 November 2011
NEWS FROM TIP TOP
CELEB MUMS ANNA GARE AND FIONA O’LOUGHLIN DESIGN
THE WORLD’S FIRST SINGING BREAD BINS
Newly released Tip Top ‘Good on ya Mum’ jingle plays when opened!
November 2011: Australia’s favourite bread brand Tip Top® has joined forces with celebrity mums Anna Gare and Fiona O’Loughlin to design the world’s first singing bread bins which play the iconic ‘Good on ya Mum’ jingle when opened.
Featured in Tip Top adverts throughout the 1970’s, 1980’s and 1990’s, the famous jingle has recently made a triumphant return to Australian screens following a ten year hiatus. Tip Top has remained in the hearts and kitchen cupboards of Aussie homes for years, and to celebrate the role that mums play in the family, they have created a limited run of 50 singing bread bins.
Junior Masterchef presenter, celeb chef and mother of two, Anna Gare, has created an eye-catching retro design on her 25 bread bins, opting for a red cherry-laden print.
Anna Gare’s bread bin
Anna, a household name across Australia owing to a long-standing career as a TV chef, comments:
“The demands of the modern day mum may have changed but Tip Top’s ‘Good on ya Mum’ message still rings true for those wanting to provide the best for their families. Whether it is a quick fix of toast in the morning, the daily lunchbox sandwich or fabulous fairy bread, Tip Top has helped many mums and dads to provide kids with a balanced, varied and fun diet.”
Comedian Fiona O’Loughlin, who regularly talks about her family life in her stand up routines, took inspiration from her hometown Alice Springs. Her bread bin design showcases the native Wattle tree against a backdrop of magnolia, proving the perfect addition to any kitchen interior.
Fiona O’Loughlin’s bread bin
Fiona said: “What better way to say thank you to mums across the country than with a morning serenade as they pack their children’s lunchboxes! By playing the ‘Good on ya, Mum’ jingle, these bread bins acknowledge the many roles mums play in the lives of their family, and designing the bread bin has made me realise the role Tip Top has played in my life!”
Retailer: The strictly limited edition bread bins are available to purchase from facebook.com/tiptop
RRP: $99.99
*Proceeds from the sale of the bread bins will go to:
- Ovarian Cancer Australia (Anna Gare bread bins)
- Angel Flight (Fiona O’Loughlin bread bins)
For more information, images and interviews please contact:
Katie Harris - Frank PR Laura Barette – Frank PR
Ph: +61 (02) 8202 0555 Ph: +61 (02) 8202 0555
- Ends -
Notes to Editors:
Top facts around the ‘Good on ya Mum’ jingle:
- ‘Good on ya Mum’ has been featured in over 30 adverts since the late 1970’s
- Jingle masters Geoff and Jenny Ayling from Sydney originally wrote the track back in the late 1970’s. They have composed over 15,000 jingles for household brands including Play School, Westfield, Tooheys and OneTel
- Pop singer Lucky Starr, best known for ‘I’ve Been Everywhere’, sang the original ‘Good on ya Mum’ jingle, along with the composer’s children Kerri and Jeff Ayling
- In 1986, former
- In 1993, former Australian rugby league representative Allan Langer and his mum featured in an ad for Tip Top’s ‘footy bread’
- Samantha Riley and Daniel Kowalski featured in 1996 Tip Top ‘Good on ya Mum’ commercial
Tip Top is a division of George Weston Foods Limited.
About George Weston Foods
George Weston Foods is a wholly owned subsidiary of Associated British Foods Plc- one of the world's leading food companies. GWF is one of Australia New Zealand
With a proud history of growth, fuelled by both acquisition and an entrepreneurial spirit, the Company produces some of Australia and New Zealand's best loved brands including Tip Top®, Don® Smallgoods, KR Castlemaine™, Sunblest®, Golden®, Top Taste®, Bürgen® and Abbott's Village Bakery™, to name a few.
George Weston Foods is committed to the implementation of environmentally sustainable initiatives by conducting business in ways that protect and preserve the environment.
Tuesday 15 November 2011
FRANK PR EXPANDS WITH THREE NEW HIRES
FRANK PR EXPANDS WITH THREE NEW HIRES
Getting set for another year of growth, relative new-comer Frank PR has boosted its team with a number of new appointments.
Frank PR has appointed Amy Whittaker to its newly created Account Director role. Amy brings 8 years’ experience to the role, working with a number of leading and niche brands, particularly in the arts and entertainment, travel and tourism, and health and beauty space.
Since moving to Australia seven years ago, Amy has held positions within international consultancies in Sydney working with national and global clients. She has also worked in-house at L’Oréal in the UK within the Professional Products Division.
Amy will lead the PR programs and activations for several of the agency’s key clients, as well as provide support for the management and ongoing growth of the consumer PR agency.
Additionally Rachel Witham has joined the team as an Account Manager. Rachel has robust travel, tourism and lifestyle PR experience, having worked with tourism boards, airlines, hotels, and fashion and beauty brands in Australia and the UK.
Monique Jones also joins the team as a Senior Account Executive. Monique brings broad client experience and media contacts across consumer, tech and business..
“We are delighted to have Amy, Rachel and Monique on-board. Their experience working on some of Australia’s leading brands across a number of sectors will further enhance the team’s offering and expertise. 2012 is set to be another exciting year for Frank PR,” said Myf McGregor, Managing Director.
Founded in the UK in 2000, Frank PR opened its doors in Australia in 2009. The award-winning agency has swiftly grown to a team of 15, responsible for a fast-growing client portfolio of consumer and lifestyle brands, including Schweppes Australia, Reckitt Benckiser, Vodafone Hutchison Australia (VHA), Coopers Beer, Football Federation of Australia, Mattel, Oovie (DVD rental division of Hoyts) and Singapore Tourism Board.
ENDS
Monday 4 July 2011
NEWS FROM WINTER FESTIVAL
ALPINE WINTER MAGIC COMES TO SYDNEY
Gourmet food, drink and ice action turn Sydney CBD into a Winter Wonderland
Enjoy the delights of an authentic European winter in the heart of the city as the Australian Winter Festival comes to Sydney from 28th July. Following incredible success in 2010 the Australian Winter Festival returns to the Sydney’s Cathedral Square for its third consecutive year.
This year’s festival will offer the most exciting line-up yet; an array of gourmet winter food sensations, some dazzling action on the ice and authentic après ski experiences to enhance the atmosphere.
In an Australian first, two exciting new Winter Festival activities come exclusively to Sydney. The Australian Winter Festival is delighted to add exciting new ice carving demonstrations and workshops to their 2011 line-up, along with the amazing Ice Blitz Championship. Watch in awe as professional ice artisans use a chainsaw to create an artistic marvel, or join a workshop to learn about ice as an artistic medium. Alternatively, join the Ice Blitz Championships, an action-packed relay race where competing teams race around the rink in the hope of becoming the Ice Blitz Champion.
WHEN: 28 July – 14 August
WHERE: Cathedral Square, Sydney
EVENTS: Eighties Ice Disco (every Saturday, 7pm onwards)
New German Wave (every Thursday, 7pm onwards)
Euro Lounge (every Friday, 7pm onwards)
Ice Skating Australia PRO shows & sessions (Friday & Saturday 8:00pm, Sunday 6:00pm)
Ice Skating Australia Amateur shows (Daily, 12pm onwards starting 10 minutes before ever hour).
Ice Blitz Championships NSW (Monday - Friday at 1pm)
Ice Blitz NSW Final (August 12, 4pm)
Daily ISA Ice Skating lessons
The Sydney Winter Festival offers a myriad of Winter-themed delights, from the exhilarating through to the mouth-watering.
Thrill seekers can enjoy a skate on one of the country’s largest outdoor ice skating rinks, measuring an impressive 1,000m², whilst food-lovers can sample some of the most delicious dishes from over 20 winter-loving countries. There will be 12 delicious food stands to choose from and an amazing Alpine Ski Hut, which includes a heated outdoor terrace.
Relax with a traditional Glühwein (authentic mulled wine) at the Festival’s stylish Alpine Ski Hut, or rock on to live music and entertainment at the Illuminated Cubic Bar. Feeling the cool? Warm up at the Lipton Chai Latte Lounge.
Entry to the Festival is free. Ice skating can be booked online at www.winterfestival.com.au and costs $20 for adults / $15 for kids, which includes a 45 minutes skating session. An additional $7 for ice-skate rental. In previous years ice skating for most sessions sold out prior to the event, so we highly recommend booking your tickets online beforehand.
ENDS
For more all enquiries, please contact Frank PR:
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