SCHWEPPES SUMMER REWIND ON MX MELBOURNE FRONT COVER

NEWS FROM SCHWEPPES

MEDIA RELEASE

SCHWEPPES T-SHIRT AMNESTY ROLLS UP TO ST KILDA BEACH

DITCH YOUR BORING OL’ TEES AND GET FREE ICE-CREAM

Melbourne, 2011 : This Friday 20^th January, Saturday 21^st January and Sunday 22^nd January, Schweppes Australia will be offering a t-shirt amnesty between the hours of 12noon-4pm* at the Luna Park Forecourt, St Kilda Beach.  Melbourne-ites will be able to swap their daggy old tees for a t-shirt from the retro Summer Rewind collection, designed by up-and-coming Australian design duo, WBYK.

What: T-Shirt Amnesty - Bring your old tee and swap it for a brand new limited edition Summer Rewind shirt. There will also be free ice-creams and Schweppes drinks to sweeten the deal!

Timings: 12noon-4pm – Friday 20^th January, Saturday 21^st January, Sunday 22^nd January

Where: Look out for the Schweppes Ice Cream Van on St Kilda Beach

Last year’s award-winning summer promotion which saw thousands of tees snapped up by Aussie sun-lovers, makes a welcomed return this month. Raising the bar to scorching new heights, Schweppes has added a sizzling new twist to the promotion making the t-shirts a much more rewarding score!

Aussies will bid against each other using Thread Creds (points collected from pack) to get their hands on one of 60,000 tees of which 500 are up for grabs daily. On offer are seven exclusive designs which incorporate: Pepsi, Solo, Schweppes, Sunkist, Mountain Dew and Passiona, as well as a special Schweppes design exclusive to Coles!

With summer just around the corner make sure your summer wardrobe is complete with one of these funky tees.

The promotion runs from now to 28 February 2012.Check out www.summerrewind.com.au for more details.

Ends

For more Information or an interview with WBYK contact:

Sophie Paterson on (02) 8202 0555 or sophiepaterson@frankpr.com.au

Ben Hock on (02) 8202 0555 or benhock@frankpr.com.au

Notes to Editors

WBYK is Sonny Day & Biddy Maroney who are based in Newtown, Sydney. They are exhibiting artists as well as commercial illustrators operating as a small multi-disciplinary design studio, collaborating with big brands, a set of talented web developers, animators and photographers.

They began working together in 2006, creating screen-printed posters for local Popfrenzy tours. Their work continues to be largely for the music industry, however they work across a number of fields. They’ve had solo exhibitions in Sydney and Melbourne galleries, as well as taking part in a long list of group exhibitions in various places around the world. In 2008, WBYK was nominated for a Sydney Music, Arts & Culture (SMAC) Award for Best Visual Artist.

About Schweppes Australia

The story began in 1783 when Jacob Schweppes pioneered the remarkable process of capturing and bottling bubbles. Sixty-seven years later the Schweppes brand arrived in Australia and in 1877 the first factory was built in Sydney. Today Schweppes Australia continues to be a leading company in the Australian non-alcoholic beverage market.

In 2009, Schweppes became a wholly owned subsidiary of Asahi Group Holdings, Ltd. and in September 2011, began the next stage of its growth with the addition of the juice and water business of P&N Beverages, adding brands to the portfolio such as Extra Juicy, Glo, Pop Tops and Frantelle.

Schweppes Australia employs about 1,800 great people across Australia, with manufacturing facilities in all mainland states. It manufactures, sells, distributes and markets some of Australia’s most popular non-alcoholic beverage brands like Schweppes, SOLO, Cottee’s, Spring Valley, Extra Juicy, Glo, Pop Tops, Cool Ridge and Frantelle. Schweppes Australia also manufactures and distributes Sunkist, Pepsi and Gatorade under licence, as well as Monster Energy drinks.

*Stock is limited to 200 t-shirts and ice-creams per day

NEWS FROM VEET

Yesterday's Sunday Herald Sun in Melbourne, featured the Dressing Right For Your Leg Type summer style guide. A fashion must read!

NEWS FROM VEET

PERFECT PINS FOR THE SKIN YOU’RE IN
Style expert Donny Galella reveals how to make the most of your legs this summer

With the summer season upon us, Australia’s leading hair removal expert, Veet*, has teamed up with fashion guru, Donny Galella, to launch Veet’s Dress Right for Your Leg Type Guide, to help Aussie ladies achieve the perfect pins this party season. With legs on show during the warmer months but often overlooked in the style department, this fresh-approach guide to styling for your leg type can help Aussie women make the most of their touchably smooth legs this summer – whatever their shape!

With most style guides focusing on how to dress for your body shape, Veet’s Dress Right for Your Leg Type Guide recognises the area women can tend to forget when choosing the right outfit. This empowering new guide showcases the most common leg shapes and provides expert styling tips on how to highlight your leg features this summer, to help you look – and feel – your very best. Australia’s leading fashion expert and stylist to the stars, Donny Galella, says:

“When it comes to picking the right outfit, we often focus on dressing for our body shape as it is vital to creating the perfect look. However, when styling I find there are many women who claim their legs are the most unpopular part of their body. Veet’s Dress Right for Your Leg Type Guide is genius because it’s a great way for women to understand how to work with the legs they have and to love their body, no matter what shape, size or skin type. With summer now here, it’s time for ladies to show off their pins with confidence.”

Together with Donny Galella, Veet has outlined the four most common leg types and the top style tips to help women choose the right outfit for their legs and help boost their confidence this summer. Here’s a taste of how Veet’s Dress Right for Your Leg Type Guide can help you:

DONNY GALELLA’S TOP LEG STYLE SOLUTIONS

1. “The Giselle”

Leg Type: Giselle is a great example of the straight up, straight down, skinny leg.

Style Solution:  To create the illusion of shape throughout the leg, choose a heel with a rounded toe. A pointed heel will generate a sharp and angular look.

2. “The Mischa”

Leg Type: Do you carry weight around the ankles and calves? Then you have the same leg type as the beautiful Kelly Clarkson, Mischa Barton and Jennifer Love Hewitt!

Style Solution:  Embrace the legs you have and have fun with fashion! Having thicker ankles doesn’t mean that long hemlines are your only closet friend! Try experimenting with the ‘mullet’ hemline – this hemline is shorter in the front and longer at the back.

3. “The Beyonce”

Leg Type: You are a bootylicious beauty who has more shapely legs, thighs and bottom. Embrace your stunning pear shape and follow in the footsteps of J Lo, Kim K and Beyonce when it comes to style.

Style Solution:  Expose your pins but opt for skirts and dresses that skim over your hips and thighs - A-line style skirts and dresses are your wardrobe must buys.

4. “The Kylie”

Leg Type: You have petite, shorter length legs like our very own Kylie Minogue and look at your long-legged friends with envy.

Style Solution: The nude heel is your wardrobe essential! Sporting a pair of nude platform heels will give the illusion of longer, sleeker legs. Look for a nude tone that matches your skin colour and avoid shoes with an ankle strap as these will cut your leg at the wrong place, making you look and feel shorter than you are.

Veet is excited to be partnering with Donny Galella to release Veet’s Dress Right for Your Leg Type Guide to help Australian women look and feel their very best whatever their leg shape.

To see the full Dress Right for Your Leg Type Guide, please visit www.donnygalella.com.au/blog

-Ends-

For more information or to organise an interview with Donny Galella, please contact:

Liz Anderson @ Frank PR- 02 8202 0555 / 0420 785 990 / elizabethanderson@frankpr.com.au

Rachel Witham @ Frank PR- 02 8202 0555 / 0422 085 502 / rachelwitham@frankpr.com.au

*based on MAT ending 16/10/2011, Nielsen.

NEWS FROM THE PR REPORT....

Check out the front page of this month's PR Report e-magazine to see three lovely ladies from Frank Australia - Amy Whittaker, Rachel Witham and Monique Jones.

http://issuu.com/glenfrost/docs/the_pr_report_december_2011_high_res


Frank PR has appointed Amy Whittaker for a newly created Account Director role. For the past 7 years, Whittaker has held positions within international consultancies in Sydney, working with national and global clients. Prior to Australia, Whittaker worked in house at LOreal in the UK.

Rachel Witham has joined the team as an Account Manager. Rachel has travel, tourism and lifestyle PR experience, havingworked with tourism boards, airlines, hotels, and fashion and beauty brands in Australia and the UK. Monique Jones also joins the team as a Senior Account Executive. Monique brings broad client experience and media contacts across consumer, tech and business.

Founded in the UK in 2000, Frank PR opened its doors in Australia in 2009. The award winning agency has swiftly grown to a team of 15, responsible for a fastgrowing client portfolio of consumer and lifestyle brands, including Schweppes Australia, Reckitt Benckiser, Vodafone Hutchison Australia (VHA), Coopers Beer, Football Federation of Australia, Mattel, Oovie (DVD rental division of Hoyts) and Singapore Tourism Board. Managing Director of Frank PR Australia is Myf McGregor.

BRISBANE ROAR VISIT TOASTED TV

Hyundai A-League's Brisbane Roar players Luke Brattan, Jack Hingert, and George Lambadaridis take time out of their busy schedules to visit kids show Toasted TV at beautiful Dreamworld theme park on the Gold Coast. Follow the link to check out what went down...http://ten.com.au/video-player.htm?movideo_p=41455&movideo_m=145340

NEWS FROM VODAFONE

Vodafone Viewers’ Verdict scores high run rate with Aussie Cricket fans

-Strong run rate set to continue as Vodafone debuts Cricket Live Australia app for iPad-

New Vodafone Viewers’ Verdict has proven to be a massive hit with cricket fans across the country, with over four million ‘verdicts’ handed down by lounge-bound, pub or beach-lazed umpires during the first test of the 2011-2012 Vodafone Test Series at the Gabba.

Adding a whole new dimension to watching Australian Test Cricket, Vodafone Viewers’ Verdict gives fans across the nation the power to interact instantly with Channel 9’s broadcast of the 2011-2012 Vodafone Test Series via their 3G smartphone or tablet.

For the first time in cricket history, fans were given the opportunity to decide the recipient of the first Test’s Player of the Match accolade, a privilege usually reserved for commentators and match officials. An incredible 27,300 Vodafone Viewers’ Verdicts were submitted by fans ‘over the air’ via 3G smartphones, awarding the honour to James Pattinson.

For the Second Test in Hobart today, Vodafone is introducing a dedicated iPad version of its longstanding and iconic app, Cricket Live Australia, available for FREE to cricket buffs with iPads, so they too can have their say about all the summer Test Series action with Vodafone Viewers’ Verdict.

Vodafone Director of Marketing, John Casey said, “We are thrilled to be bringing our free Cricket Live Australia app to our iPad customers. The iPad is purpose-built for enjoying rich content like the 2011-2012 Vodafone Test Series, and with our new network, built for tablets and smartphones, we know our customers will enjoy the added freedom and convenience to engage with all of the live summer Test Series action and Vodafone Viewers’ Verdict, in more places.”

To tap into all the live summer cricket action on your mobile or tablet, the Cricket Live Australia app features Live Cricket TV, with prices starting from $1.99 for a Day Pass, and $9.49 for a season pass.

For further information about Vodafone Viewers’ Verdict and the Cricket Live Australia app, please visit www.vodafone.com.au/cricketapp.

The 2011-2012 Vodafone Test Series between Australia, India and New Zealand continues with a two-test series against New Zealand at the Bellerive Oval in Hobart on the 9^th of December and then Australia takes on India from 26^th of December at the MCG in a four-test series.

[1] Live Cricket TV on the Cricket Live Australia is not available on Android tablets.

-ENDS-

Notes to editor:

For use in Australia only. Compatible iPhone/iPad software iOS 4.0 and above or Android handset & tablet software 1.6 and above required. For Apple devices: Event Pass ($2.99AUD per event) applicable for the duration of a Vodafone Test Commonwealth ODI, KFC International Twenty20 or KFC Big Bash League match or Android devices: Day Pass ($1.99AUD per day) applicable for 24hrs and available for Vodafone Test, Commonwealth Bank ODI, KFC International Twenty20 & KFC Big Bash matches; and Season Pass (available on both Apple handsets and tablets and Android handsets) ($9.49AUD) applicable until 15/03/2012, includes Vodafone Test, Commonwealth Bank ODI, International Twenty20 & KFC Big Bash matches  Data usage for Live Cricket Streaming on iPhones and Android handsets is free for Vodafone and 3 customers.  Data usage for Live Cricket Streaming for all other customers (including iPad users) will incur standard data charges as per your applicable plan.  All data used whilst streaming video highlights, viewing video player  profiles and any other features of the application will incur data charges for all customers.  Standard data charges apply to download the application.  Any external links and app features that require an Internet connection will incur data charges for all customers. Data used over WiFi will be charged as per your ISP rates. Check your plan for rates. All other content and functionality within the app will incur data charges for all customers. Content and content prices are subject to change. The quality of some services may vary according to factors such as device capabilities, location and network usage. Some content not available on all handsets. Vodafone may suspend the service at its sole discretion.

For full terms and conditions, please visit: www.vodafone.com.au/cricketapp

For more information contact:

Claire Jobe – Vodafone: 0404 077 177 / claire.jobe@vodafone.com.au

Kyra Washington- Vodafone:  0421 582 621 / kyra.washington@vodafone.com.au

Stuart Terry, Frank PR:  0404 411 155/ stuartterry@frankpr.com.au

About Vodafone Hutchison Australia Vodafone Hutchison Australia (VHA) operates the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to over 7.2 million customers in Australia. www.three.com.au & www.vodafone.com.au