Vodafone Viewers’ Verdict scores high run rate with Aussie Cricket fans
-Strong run rate set to continue as Vodafone debuts Cricket Live Australia app for iPad-
New Vodafone Viewers’ Verdict has proven to be a massive hit with cricket fans across the country, with over four million ‘verdicts’ handed down by lounge-bound, pub or beach-lazed umpires during the first test of the 2011-2012 Vodafone Test Series at the Gabba.
Adding a whole new dimension to watching Australian Test Cricket, Vodafone Viewers’ Verdict gives fans across the nation the power to interact instantly with Channel 9’s broadcast of the 2011-2012 Vodafone Test Series via their 3G smartphone or tablet.
For the first time in cricket history, fans were given the opportunity to decide the recipient of the first Test’s Player of the Match accolade, a privilege usually reserved for commentators and match officials. An incredible 27,300 Vodafone Viewers’ Verdicts were submitted by fans ‘over the air’ via 3G smartphones, awarding the honour to James Pattinson.
For the Second Test in Hobart today, Vodafone is introducing a dedicated iPad version of its longstanding and iconic app, Cricket Live Australia, available for FREE to cricket buffs with iPads, so they too can have their say about all the summer Test Series action with Vodafone Viewers’ Verdict.
Vodafone Director of Marketing, John Casey said, “We are thrilled to be bringing our free Cricket Live Australia app to our iPad customers. The iPad is purpose-built for enjoying rich content like the 2011-2012 Vodafone Test Series, and with our new network, built for tablets and smartphones, we know our customers will enjoy the added freedom and convenience to engage with all of the live summer Test Series action and Vodafone Viewers’ Verdict, in more places.”
To tap into all the live summer cricket action on your mobile or tablet, the Cricket Live Australia app features Live Cricket TV, with prices starting from $1.99 for a Day Pass, and $9.49 for a season pass.
For further information about Vodafone Viewers’ Verdict and the Cricket Live Australia app, please visit www.vodafone.com.au/cricketapp.
The 2011-2012 Vodafone Test Series between Australia, India and New Zealand continues with a two-test series against New Zealand at the Bellerive Oval in Hobart on the 9th of December and then Australia takes on India from 26th of December at the MCG in a four-test series.
 Live Cricket TV on the Cricket Live Australia is not available on Android tablets.
Notes to editor:
For use in Australia only. Compatible iPhone/iPad software iOS 4.0 and above or Android handset & tablet software 1.6 and above required. For Apple devices: Event Pass ($2.99AUD per event) applicable for the duration of a Vodafone Test Commonwealth ODI, KFC International Twenty20 or KFC Big Bash League match or Android devices: Day Pass ($1.99AUD per day) applicable for 24hrs and available for Vodafone Test, Commonwealth Bank ODI, KFC International Twenty20 & KFC Big Bash matches; and Season Pass (available on both Apple handsets and tablets and Android handsets) ($9.49AUD) applicable until 15/03/2012, includes Vodafone Test, Commonwealth Bank ODI, International Twenty20 & KFC Big Bash matches Data usage for Live Cricket Streaming on iPhones and Android handsets is free for Vodafone and 3 customers. Data usage for Live Cricket Streaming for all other customers (including iPad users) will incur standard data charges as per your applicable plan. All data used whilst streaming video highlights, viewing video player profiles and any other features of the application will incur data charges for all customers. Standard data charges apply to download the application. Any external links and app features that require an Internet connection will incur data charges for all customers. Data used over WiFi will be charged as per your ISP rates. Check your plan for rates. All other content and functionality within the app will incur data charges for all customers. Content and content prices are subject to change. The quality of some services may vary according to factors such as device capabilities, location and network usage. Some content not available on all handsets. Vodafone may suspend the service at its sole discretion.
For full terms and conditions, please visit: www.vodafone.com.au/cricketapp
For more information contact:
Claire Jobe – Vodafone: 0404 077 177 / email@example.com
Kyra Washington- Vodafone: 0421 582 621 / firstname.lastname@example.org
Stuart Terry, Frank PR: 0404 411 155/ email@example.com
About Vodafone Hutchison Australia Vodafone Hutchison Australia (VHA) operates the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to over 7.2 million customers in Australia. www.three.com.au & www.vodafone.com.au