CELEB MUMS ANNA GARE AND FIONA O’LOUGHLIN DESIGN
THE WORLD’S FIRST SINGING BREAD BINS
Newly released Tip Top ‘Good on ya Mum’ jingle plays when opened!
November 2011: Australia’s favourite bread brand Tip Top® has joined forces with celebrity mums Anna Gare and Fiona O’Loughlin to design the world’s first singing bread bins which play the iconic ‘Good on ya Mum’ jingle when opened.
Featured in Tip Top adverts throughout the 1970’s, 1980’s and 1990’s, the famous jingle has recently made a triumphant return to Australian screens following a ten year hiatus. Tip Top has remained in the hearts and kitchen cupboards of Aussie homes for years, and to celebrate the role that mums play in the family, they have created a limited run of 50 singing bread bins.
Junior Masterchef presenter, celeb chef and mother of two, Anna Gare, has created an eye-catching retro design on her 25 bread bins, opting for a red cherry-laden print.
Anna Gare’s bread bin
Anna, a household name across Australia owing to a long-standing career as a TV chef, comments:
“The demands of the modern day mum may have changed but Tip Top’s ‘Good on ya Mum’ message still rings true for those wanting to provide the best for their families. Whether it is a quick fix of toast in the morning, the daily lunchbox sandwich or fabulous fairy bread, Tip Top has helped many mums and dads to provide kids with a balanced, varied and fun diet.”
Comedian Fiona O’Loughlin, who regularly talks about her family life in her stand up routines, took inspiration from her hometown Alice Springs. Her bread bin design showcases the native Wattle tree against a backdrop of magnolia, proving the perfect addition to any kitchen interior.
Fiona O’Loughlin’s bread bin
Fiona said: “What better way to say thank you to mums across the country than with a morning serenade as they pack their children’s lunchboxes! By playing the ‘Good on ya, Mum’ jingle, these bread bins acknowledge the many roles mums play in the lives of their family, and designing the bread bin has made me realise the role Tip Top has played in my life!”
Retailer: The strictly limited edition bread bins are available to purchase from facebook.com/tiptop
RRP: $99.99
*Proceeds from the sale of the bread bins will go to:
- Ovarian Cancer Australia (Anna Gare bread bins)
- Angel Flight (Fiona O’Loughlin bread bins)
For more information, images and interviews please contact:
Katie Harris - Frank PR Laura Barette – Frank PR
Ph: +61 (02) 8202 0555 Ph: +61 (02) 8202 0555
- Ends -
Notes to Editors:
Top facts around the ‘Good on ya Mum’ jingle:
- ‘Good on ya Mum’ has been featured in over 30 adverts since the late 1970’s
- Jingle masters Geoff and Jenny Ayling from Sydney originally wrote the track back in the late 1970’s. They have composed over 15,000 jingles for household brands including Play School, Westfield, Tooheys and OneTel
- Pop singer Lucky Starr, best known for ‘I’ve Been Everywhere’, sang the original ‘Good on ya Mum’ jingle, along with the composer’s children Kerri and Jeff Ayling
- In 1986, former
- In 1993, former Australian rugby league representative Allan Langer and his mum featured in an ad for Tip Top’s ‘footy bread’
- Samantha Riley and Daniel Kowalski featured in 1996 Tip Top ‘Good on ya Mum’ commercial
Tip Top is a division of George Weston Foods Limited.
About George Weston Foods
George Weston Foods is a wholly owned subsidiary of Associated British Foods Plc- one of the world's leading food companies. GWF is one of Australia New Zealand
With a proud history of growth, fuelled by both acquisition and an entrepreneurial spirit, the Company produces some of Australia and New Zealand's best loved brands including Tip Top®, Don® Smallgoods, KR Castlemaine™, Sunblest®, Golden®, Top Taste®, Bürgen® and Abbott's Village Bakery™, to name a few.
George Weston Foods is committed to the implementation of environmentally sustainable initiatives by conducting business in ways that protect and preserve the environment.
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