in MX
Tuesday, 29 November 2011
NEWS FROM VODAFONE
Everyone’s an umpire with the Vodafone Viewers Verdict
-Vodafone celebrates 10 years of partnership with Cricket Australia
In a world first for cricket, Vodafone Viewers Verdict will enable fans to have their say on sporting issues and controversies as they happen, with the Vodafone Viewers Verdicts displayed live nationally during the Channel 9 broadcast of the 2011-2012 Vodafone Test Series and other international games.
John Casey, Director of Marketing at Vodafone , said: “To mark our 10th anniversary of sponsorship of Cricket Australia Vodafone Viewers Verdict. We’re excited to be changing the way Australians watch cricket.”
General Manager of Cricket Market Services for Cricket Australia Vodafone is the latest in a number of exciting developments that VHA has introduced to cricket over the 10 years of our partnership. Cricket fans have had the benefit of world-leading products such as live streaming of matches to their mobile phones and now the Cricket Live Australia app with Vodafone Viewers Verdict is set to take fan engagement to another level.”
The longstanding Cricket Live Australia App will be available to download from 1 December, 2011, and will feature a range of exclusive content including Mobile Cricket TV, live scores/fixtures, ball by ball commentary, highlight, news as it happens, and Vodafone Viewers Verdict. For the very first time, Cricket Live Australia App will also be available for tablets. App prices start at $1.99 for a Day Pass , and $9.49 for a Season Pass
The Cricket Live Australia app is compatible with 3G smartphone and tablet devices. For further information about Vodafone Viewers Verdict and Cricket Live Australia app, please visit www.vodafone.com.au/cricketapp.
The 2011-2012 Vodafone Test Series between Australia , India and New Zealand starts on the 1st December at the Gabba with a two-test series against New Zealand and then Australia take on India
Mike McKenna concluded: “The Vodafone Test Series summer starts in earnest next week, with plenty of interest in who our new selection panel will choose to take on trans-Tasman rivals, New Zealand, in Brisbane and then India, due here in a matter of weeks to try to win their first ever Test series down under.
“As we saw in South Africa earlier this week, Test cricket, cricket in its purest form, is a sensational format and the six Vodafone Tests this summer are going to be fascinating for fans around Australia as well as throughout New Zealand and India as Michael Clarke and his team seek to climb back up the Test ratings ladder against two tough opponents”.
01-05 December 2011 - 1st Test
Gabba 11:00AM AEDT
09-13 December 2011 - 2nd Test
Bellerive Oval 10:30AM AEDT
26-30 December 2011 - 1st Test
MCG 10:30AM AEDT
03-07 January 2012 - 2nd Test
SCG 10:30AM AEDT
13-17 January 2012 - 3rd Test
WACA 1:30PM AEDT
24-28 January 2012 - 4th Test
- Ends -
Notes to editor:
Compatible iPhone/iPad software iOS 4.0 or Android handset & tablet software 1.6 and above required. For Apple devices: Event Pass Vodafone and 3 customers. Data charges apply for all other carriers. Standard data charges apply to download the application. Any external links and app features that require an Internet connection will incur data charges for all customers. Data used over WiFi will be charged as per your ISP rates. Check your plan for rates. All other content and functionality within the app will incur data charges for all customers. Content and content prices are subject to change. The quality of some services may vary according to factors such as device capabilities, location and network usage. Some content not available on all handsets. Vodafone may suspend the service at its sole discretion.
For more information, contact Frank PR:
Stuart Terry – 02 8202 0555 / 0404 411 155 / stuartterry@frankpr.com.au
Mike Maurice – 02 8202 0555 / 0406 977 193 / mikemaurice@frankpr.com.au
Kyra Washington- PR Executive, Vodafone – 0421 582 621 / kyra.washington@vodafone.com.au
Phillip Pope, Public Affairs, Cricket Australia
About Vodafone Hutchison Australia
Vodafone Hutchison Australia (VHA) operates the Vodafone , 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia , VHA provides mobile services to over 7.2 million customers in Australia . www.three.com.au & www.vodafone.com.au
Monday, 21 November 2011
NEWS FROM TIP TOP
CELEB MUMS ANNA GARE AND FIONA O’LOUGHLIN DESIGN
THE WORLD’S FIRST SINGING BREAD BINS
Newly released Tip Top ‘Good on ya Mum’ jingle plays when opened!
November 2011: Australia’s favourite bread brand Tip Top® has joined forces with celebrity mums Anna Gare and Fiona O’Loughlin to design the world’s first singing bread bins which play the iconic ‘Good on ya Mum’ jingle when opened.
Featured in Tip Top adverts throughout the 1970’s, 1980’s and 1990’s, the famous jingle has recently made a triumphant return to Australian screens following a ten year hiatus. Tip Top has remained in the hearts and kitchen cupboards of Aussie homes for years, and to celebrate the role that mums play in the family, they have created a limited run of 50 singing bread bins.
Junior Masterchef presenter, celeb chef and mother of two, Anna Gare, has created an eye-catching retro design on her 25 bread bins, opting for a red cherry-laden print.
Anna Gare’s bread bin
Anna, a household name across Australia owing to a long-standing career as a TV chef, comments:
“The demands of the modern day mum may have changed but Tip Top’s ‘Good on ya Mum’ message still rings true for those wanting to provide the best for their families. Whether it is a quick fix of toast in the morning, the daily lunchbox sandwich or fabulous fairy bread, Tip Top has helped many mums and dads to provide kids with a balanced, varied and fun diet.”
Comedian Fiona O’Loughlin, who regularly talks about her family life in her stand up routines, took inspiration from her hometown Alice Springs. Her bread bin design showcases the native Wattle tree against a backdrop of magnolia, proving the perfect addition to any kitchen interior.
Fiona O’Loughlin’s bread bin
Fiona said: “What better way to say thank you to mums across the country than with a morning serenade as they pack their children’s lunchboxes! By playing the ‘Good on ya, Mum’ jingle, these bread bins acknowledge the many roles mums play in the lives of their family, and designing the bread bin has made me realise the role Tip Top has played in my life!”
Retailer: The strictly limited edition bread bins are available to purchase from facebook.com/tiptop
RRP: $99.99
*Proceeds from the sale of the bread bins will go to:
- Ovarian Cancer Australia (Anna Gare bread bins)
- Angel Flight (Fiona O’Loughlin bread bins)
For more information, images and interviews please contact:
Katie Harris - Frank PR Laura Barette – Frank PR
Ph: +61 (02) 8202 0555 Ph: +61 (02) 8202 0555
- Ends -
Notes to Editors:
Top facts around the ‘Good on ya Mum’ jingle:
- ‘Good on ya Mum’ has been featured in over 30 adverts since the late 1970’s
- Jingle masters Geoff and Jenny Ayling from Sydney originally wrote the track back in the late 1970’s. They have composed over 15,000 jingles for household brands including Play School, Westfield, Tooheys and OneTel
- Pop singer Lucky Starr, best known for ‘I’ve Been Everywhere’, sang the original ‘Good on ya Mum’ jingle, along with the composer’s children Kerri and Jeff Ayling
- In 1986, former
- In 1993, former Australian rugby league representative Allan Langer and his mum featured in an ad for Tip Top’s ‘footy bread’
- Samantha Riley and Daniel Kowalski featured in 1996 Tip Top ‘Good on ya Mum’ commercial
Tip Top is a division of George Weston Foods Limited.
About George Weston Foods
George Weston Foods is a wholly owned subsidiary of Associated British Foods Plc- one of the world's leading food companies. GWF is one of Australia New Zealand
With a proud history of growth, fuelled by both acquisition and an entrepreneurial spirit, the Company produces some of Australia and New Zealand's best loved brands including Tip Top®, Don® Smallgoods, KR Castlemaine™, Sunblest®, Golden®, Top Taste®, Bürgen® and Abbott's Village Bakery™, to name a few.
George Weston Foods is committed to the implementation of environmentally sustainable initiatives by conducting business in ways that protect and preserve the environment.
Tuesday, 15 November 2011
FRANK PR EXPANDS WITH THREE NEW HIRES
FRANK PR EXPANDS WITH THREE NEW HIRES
Getting set for another year of growth, relative new-comer Frank PR has boosted its team with a number of new appointments.
Frank PR has appointed Amy Whittaker to its newly created Account Director role. Amy brings 8 years’ experience to the role, working with a number of leading and niche brands, particularly in the arts and entertainment, travel and tourism, and health and beauty space.
Since moving to Australia seven years ago, Amy has held positions within international consultancies in Sydney working with national and global clients. She has also worked in-house at L’Oréal in the UK within the Professional Products Division.
Amy will lead the PR programs and activations for several of the agency’s key clients, as well as provide support for the management and ongoing growth of the consumer PR agency.
Additionally Rachel Witham has joined the team as an Account Manager. Rachel has robust travel, tourism and lifestyle PR experience, having worked with tourism boards, airlines, hotels, and fashion and beauty brands in Australia and the UK.
Monique Jones also joins the team as a Senior Account Executive. Monique brings broad client experience and media contacts across consumer, tech and business..
“We are delighted to have Amy, Rachel and Monique on-board. Their experience working on some of Australia’s leading brands across a number of sectors will further enhance the team’s offering and expertise. 2012 is set to be another exciting year for Frank PR,” said Myf McGregor, Managing Director.
Founded in the UK in 2000, Frank PR opened its doors in Australia in 2009. The award-winning agency has swiftly grown to a team of 15, responsible for a fast-growing client portfolio of consumer and lifestyle brands, including Schweppes Australia, Reckitt Benckiser, Vodafone Hutchison Australia (VHA), Coopers Beer, Football Federation of Australia, Mattel, Oovie (DVD rental division of Hoyts) and Singapore Tourism Board.
ENDS
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