SCHWEPPES SUMMER REWIND LAUNCHES FOR ANOTHER YEAR....

Schweppes Australia bursts back into summer this season with a brand new range of retro Summer Rewind t-shirts, designed by local duo, WBYK. 

Last year’s award-winning summer promotion which saw thousands of tees snapped up by Aussie sun-lovers, makes a welcomed return this month. Raising the bar to scorching new heights, Schweppes has added a sizzling new twist to the promotion making the t-shirts a much more rewarding score!

Aussies will bid against each other using Thread Creds (points collected from pack) to get their hands on one of 60,000 tees of which 500 are up for grabs daily. On offer are seven exclusive designs which incorporate: Pepsi, Solo, Schweppes, Sunkist, Mountain Dew and Passiona, as well as a special Schweppes design exclusive to Coles!

So with summer just around the corner make sure your summer wardrobe is complete with one of these funky tees. The promotion runs from now to 28 February 2012. Check out www.summerrewind.com.au for more details.

BRISBANE ROAR'S ERIK PAARTALU TALKS SUMMER TRAINING SURVIVAL WITH MX

As the Hyundai A-League's blistering season continues, Brisbane Roar's Erik Paartalu shares his summer training survival tips in yesterday's mX Sydney, Melbourne and Brisbane editions. 

NEWS FROM DUREX

Research proves Australians are gambling with their sexual health

Australia at high-risk when it comes to STIs spreading

Australians are taking serious risks when it comes to protecting themselves against sexually transmitted infections (STIs) and HIV/AIDS, a new global survey has revealed.

The findings of the Durex Global Sexual Wellbeing Survey – launched to mark World AIDS Day – highlight the high risk of contracting STIs and HIV/AIDs in this country.  Sparking cause for national concern, Australians look to be taking more risks than our overseas neighbours.

For many, such risk-taking began at the start of their sex lives. More than half (57%) of all Australian men and women did not use any form of protection against HIV/AIDS or STIs when they lost their virginity.

Only around one in three (39% of women and 30% of men) were in a stable relationship when they first had sex.

However, some 18% of women and 12% of men revealed they had not been seeing their partner for very long.

“The findings of the global survey are extremely concerning.  They show that sexually active Australians are putting themselves and their partners at serious risk of contracting, as well as spreading, STIs and HIV/AIDS,” said Desiree Spierings, Director of Sexual Health Australia.

Whilst Australians are often confident that their partner is free from STIs, the survey highlights that, in fact one in five (19%) of all those in a relationship admit to not knowing whether their partner has ever had an infection or not.

Further heightening the risk, sadly around one in eight men (13%) and 5% of Australian women who are in a relationship admitted to being unfaithful by also having sex with other partners.

When it comes to number of partners, Australian men claim to have gone on to have an average of 24 different sexual partners in total – far more than the British (17) or Americans (20), but significantly fewer than New Zealand men (44).

Australian women have had 11 partners on average, fewer than New Zealand women (13), but more than the British and Americans (both 10).

“Australians tend to have several sexual partners throughout their life time, and it’s evident that they won’t always know the sexual health or history of a partner.  Through my work, I have heard many justifications for Australians having unprotected sex, such as: ‘I knew her for a while’, ‘he was a friend’, ‘she looked health and very fit’, ‘everyone is doing it’, ‘she looked trustworthy’ et cetera.  It is important to realise that no matter how good these justifications may sound, they do not predict whether a person has an STI or not, and it only takes once to become infected. The global survey shows that people need to be more informed and educated about the risks, and take action by practicing safer sex,” continued Desiree.

Almost one in two Australian men and women (44%) agree they need to know more information about HIV/AIDS, particularly among 51% of the 18-24 and 25-34 age groups.

More than 29,000 people in 36 countries took part in the Durex survey, carried out online and in face-face interviews by Harris Interactive.

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For further information please contact Frank PR:

Stuart Terry                                         Amy Whittaker

02 8202 0555 / 0404 411 155                        02 8202 0555 / 0410 932 379 stuartterry@frankpr.com.au             amywhittaker@frankpr.com.au

Notes to Editors

The Global Sexual Wellbeing Survey study was commissioned by Durex, the world’s number one condom brand, which carries out a range of health promotion initiatives to encourage safer and better sex.

It was conducted online in 35 countries and face to face in Nigeria by Harris Interactive among a total of 29,003 adults (aged 18+) in 36 countries between 6^th September and 3^rd October 2011. The Australian results had a base of 1011 respondents.

The data was weighted where necessary to bring it in line with the population or online population.

The 36 participating countries were Australia, Austria, Canada, China, Colombia, Croatia, Czech Republic, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Poland, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, United Kingdom and the United States.

For more information on Durex visit www.durex.com.au

NEWS FROM DUREX IN MX SYDNEY

in MX

NEWS FROM VODAFONE

Everyone’s an umpire with the Vodafone Viewers Verdict

-Vodafone celebrates 10 years of partnership with Cricket Australia -

Sydney, 25 November, 2011: Vodafone was today joined by some of Australian cricket’s longest-standing stars and newest young guns to launch the Vodafone Viewers Verdict and celebrate a decade sponsoring Cricket Australia and Test cricket.

Vodafone showcased today a new feature of the Cricket Live Australia app, Vodafone Viewers Verdict, which aims to take fan interaction with Australian Test Cricket to new heights. In collaboration with Channel 9 and Cricket Australia, Vodafone Viewers Verdict will give cricket fans across the nation the power to interact instantly with Channel 9’s broadcast of the 2011-2012 Vodafone Test Series via their 3G smartphone or tablet.

In a world first for cricket, Vodafone Viewers Verdict will enable fans to have their say on sporting issues and controversies as they  happen, with the Vodafone Viewers Verdicts displayed live nationally during the Channel 9 broadcast of the 2011-2012 Vodafone Test Series and other international games.

John Casey, Director of Marketing at Vodafone, said: “To mark our 10th anniversary of sponsorship of Cricket Australia and Australian Test Cricket, we’re proud to bring fans the next evolution of our Cricket Live Australia App- the Vodafone Viewers Verdict. We’re excited to be changing the way Australians watch cricket.”

 General Manager of Cricket Market Services for Cricket Australia, Mike McKenna said: “This innovation from Vodafone is the latest in a number of exciting developments that VHA has introduced to cricket over the 10 years of our partnership.  Cricket fans have had the benefit of world-leading products such as live streaming of matches to their mobile phones and now the Cricket Live Australia app with Vodafone Viewers Verdict is set to take fan engagement to another level.”

The longstanding Cricket Live Australia App will be available to download from 1 December, 2011, and will feature a range of exclusive content including Mobile Cricket TV, live scores/fixtures, ball by ball commentary, highlight, news as it happens, and Vodafone Viewers Verdict. For the very first time, Cricket Live Australia App will also be available for tablets. App prices start at $1.99 for a Day Pass, and $9.49 for a Season Pass, which includes a full summer of live cricket action streamed direct to mobile, tablet or PC.

The Cricket Live Australia app is compatible with 3G smartphone and tablet devices. For further information about Vodafone Viewers Verdict and Cricket Live Australia app, please visit www.vodafone.com.au/cricketapp.

The 2011-2012 Vodafone Test Series between Australia, India and New Zealand starts on the 1st December at the Gabba with a two-test series against New Zealand and then Australia take on India from 26th December at the MCG in a four-test Series. 

Mike McKenna concluded: “The Vodafone Test Series summer starts in earnest next week, with plenty of interest in who our new selection panel will choose to take on trans-Tasman rivals, New Zealand, in Brisbane and then India, due here in a matter of weeks to try to win their first ever Test series down under.

 “As we saw in South Africa earlier this week, Test cricket, cricket in its purest form, is a sensational format and the six Vodafone Tests this summer are going to be fascinating for fans around Australia as well as throughout New Zealand and India as Michael Clarke and his team seek to climb back up the Test ratings ladder against two tough opponents”.

Vodafone Test Series fixture:

01-05 December 2011 - 1st Test

Australia v New Zealand

Gabba 11:00AM AEDT

09-13 December 2011 - 2nd Test

Australia v New Zealand

Bellerive Oval 10:30AM AEDT     

  

26-30 December 2011 - 1st Test

Australia v India

MCG 10:30AM AEDT        

03-07 January 2012 - 2nd Test

Australia v India

SCG 10:30AM AEDT        

13-17 January 2012 - 3rd Test

Australia v India

WACA 1:30PM AEDT        

24-28 January 2012 - 4th Test

Australia v India

Adelaide Oval 11:00AM AEDT 

- Ends -

Notes to editor:

Compatible iPhone/iPad software iOS 4.0 or Android handset & tablet software 1.6 and above required. For Apple devices: Event Pass ($2.99AUD per event) or Android devices: Day Pass ($1.99AUD per day) applicable for the duration of each Test, ODI, T20 & Big Bash matches; and Season Pass (available on both Apple and Android) ($9.49AUD) applicable until 15/03/2012, includes Test, ODI, T20 & Big Bash. Data usage for streaming is free for Vodafone and 3 customers. Data charges apply for all other carriers. Standard data charges apply to download the application. Any external links and app features that require an Internet connection will incur data charges for all customers. Data used over WiFi will be charged as per your ISP rates. Check your plan for rates. All other content and functionality within the app will incur data charges for all customers.  Content and content prices are subject to change. The quality of some services may vary according to factors such as device capabilities, location and network usage. Some content not available on all handsets. Vodafone may suspend the service at its sole discretion.

For more information, contact Frank PR:

Stuart Terry – 02 8202 0555 / 0404 411 155 / stuartterry@frankpr.com.au

Mike Maurice – 02 8202 0555 / 0406 977 193 / mikemaurice@frankpr.com.au

Kyra Washington- PR Executive, Vodafone – 0421 582 621 / kyra.washington@vodafone.com.au

Phillip Pope, Public Affairs, Cricket Australia 0433 075 030 phillip.pope@cricket.com.au

About Vodafone Hutchison Australia
Vodafone Hutchison Australia (VHA) operates the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to over 7.2 million customers in Australia. www.three.com.au & www.vodafone.com.au   

NEWS FROM TIP TOP

CELEB MUMS ANNA GARE AND FIONA O’LOUGHLIN DESIGN

THE WORLD’S FIRST SINGING BREAD BINS

Newly released Tip Top ‘Good on ya Mum’ jingle plays when opened!

November 2011: Australia’s favourite bread brand Tip Top® has joined forces with celebrity mums Anna Gare and Fiona O’Loughlin to design the world’s first singing bread bins which play the iconic ‘Good on ya Mum’ jingle when opened.

Featured in Tip Top adverts throughout the 1970’s, 1980’s and 1990’s, the famous jingle has recently made a triumphant return to Australian screens following a ten year hiatus. Tip Top has remained in the hearts and kitchen cupboards of Aussie homes for years, and to celebrate the role that mums play in the family, they have created a limited run of 50 singing bread bins.

Junior Masterchef presenter, celeb chef and mother of two, Anna Gare, has created an eye-catching retro design on her 25 bread bins, opting for a red cherry-laden print.

Anna Gare’s bread bin

Anna, a household name across Australia owing to a long-standing career as a TV chef, comments:

“The demands of the modern day mum may have changed but Tip Top’s ‘Good on ya Mum’ message still rings true for those wanting to provide the best for their families. Whether it is a quick fix of toast in the morning, the daily lunchbox sandwich or fabulous fairy bread, Tip Top has helped many mums and dads to provide kids with a balanced, varied and fun diet.”

Comedian Fiona O’Loughlin, who regularly talks about her family life in her stand up routines, took inspiration from her hometown Alice Springs. Her bread bin design showcases the native Wattle tree against a backdrop of magnolia, proving the perfect addition to any kitchen interior.

 

Fiona O’Loughlin’s bread bin

Fiona said: “What better way to say thank you to mums across the country than with a morning serenade as they pack their children’s lunchboxes! By playing the ‘Good on ya, Mum’ jingle, these bread bins acknowledge the many roles mums play in the lives of their family, and designing the bread bin has made me realise the role Tip Top has played in my life!”

Retailer: The strictly limited edition bread bins are available to purchase from facebook.com/tiptop

RRP: $99.99

*Proceeds from the sale of the bread bins will go to:

- Ovarian Cancer Australia (Anna Gare bread bins)

- Angel Flight (Fiona O’Loughlin bread bins)

For more information, images and interviews please contact:

Katie Harris - Frank PR                                              Laura Barette – Frank PR

katieharris@frankpr.com.au               laurabarette@frankpr.com.au

Ph: +61 (02) 8202 0555                                              Ph: +61 (02) 8202 0555

-       Ends -

Notes to Editors:  

Top facts around the ‘Good on ya Mum’ jingle:

• ‘Good on ya Mum’ has been featured in over 30 adverts since the late 1970’s
• Jingle masters Geoff and Jenny Ayling from Sydney originally wrote the track back in the late 1970’s. They have composed over 15,000 jingles for household brands including Play School, Westfield, Tooheys and OneTel
• Pop singer Lucky Starr, best known for ‘I’ve Been Everywhere’, sang the original ‘Good on ya Mum’ jingle, along with the composer’s children Kerri and Jeff Ayling
• In 1986, former AFL star Dermott Brereton featured in a Tip Top advert alongside his mum
• In 1993, former Australian rugby league representative Allan Langer and his mum featured in an ad for Tip Top’s ‘footy bread’
• Samantha Riley and Daniel Kowalski featured in 1996 Tip Top ‘Good on ya Mum’ commercial

Tip Top is a division of George Weston Foods Limited.

About George Weston Foods

www.gwf.com.au

George Weston Foods is a wholly owned subsidiary of Associated British Foods Plc- one of the world's leading food companies. GWF is one of Australia and New Zealand's largest food manufacturers, employing around 7,500 employees across 60 sites.

With a proud history of growth, fuelled by both acquisition and an entrepreneurial spirit, the Company produces some of Australia and New Zealand's best loved brands including Tip Top®, Don® Smallgoods, KR Castlemaine™, Sunblest®, Golden®, Top Taste®, Bürgen® and Abbott's Village Bakery™, to name a few.

George Weston Foods is committed to the implementation of environmentally sustainable initiatives by conducting business in ways that protect and preserve the environment.

FRANK PR EXPANDS WITH THREE NEW HIRES

FRANK PR EXPANDS WITH THREE NEW HIRES

Getting set for another year of growth, relative new-comer Frank PR has boosted its team with a number of new appointments.

Frank PR has appointed Amy Whittaker to its newly created Account Director role.   Amy brings 8 years’ experience to the role, working with a number of leading and niche brands, particularly in the arts and entertainment, travel and tourism, and health and beauty space.

Since moving to Australia seven years ago, Amy has held positions within international consultancies in Sydney working with national and global clients. She has also worked in-house at L’Oréal in the UK within the Professional Products Division.

Amy will lead the PR programs and activations for several of the agency’s key clients, as well as provide support for the management and ongoing growth of the consumer PR agency.

Additionally Rachel Witham has joined the team as an Account Manager. Rachel has robust travel, tourism and lifestyle PR experience, having worked with tourism boards, airlines, hotels, and fashion and beauty brands in Australia and the UK.

Monique Jones also joins the team as a Senior Account Executive. Monique brings broad client experience and media contacts across consumer, tech and business..

“We are delighted to have Amy, Rachel and Monique on-board. Their experience working on some of Australia’s leading brands across a number of sectors will further enhance the team’s offering and expertise. 2012 is set to be another exciting year for Frank PR,” said Myf McGregor, Managing Director.

Founded in the UK in 2000, Frank PR opened its doors in Australia in 2009.  The award-winning agency has swiftly grown to a team of 15, responsible for a fast-growing client portfolio of consumer and lifestyle brands, including Schweppes Australia, Reckitt Benckiser, Vodafone Hutchison Australia (VHA), Coopers Beer, Football Federation of Australia, Mattel, Oovie (DVD rental division of Hoyts) and Singapore Tourism Board.

ENDS