To celebrate the launch of the new deodorant, Excite, Lynx launched the first experiential augmented reality stunt in Australia on Friday 27th May.
The activity uses a mixture of live compositing and specialist software, and saw people directly interacting with the angels on a digital video screen at Federation Square. As passers-by walk onto the Lynx markers on the floor, angels will literally fall to earth on the screen and interact with whoever is on the marker at the time.
Go to http://www.facebook.com/lynx and choose your angel.
New Lynx Excite, even angels will fall.