NEWS FROM UGG AUSTRALIA

UGG AUSTRALIA GIVES TOP TIPS ON HOW TO BUY GENUINE 100% AUSSIE MADE SHEEPSKIN BOOTS

Thursday, 30^th June 2011 - In light of the ACCC claim resulting in Marksun Australia Pty Ltd being penalised for false and misleading Australian Made claims, Luda Production Pty Ltd (manufacturer and distributor of UGG AUSTRALIA sheepskin boots), are urging Australians to buy Australian Made sheepskin boots over imported goods, and offering tips on how consumers can ensure they are buying genuine 100% Australian Made products.

Sheepskin boots have a special affinity with Australia so being an ‘Australian Made’ boot is a valuable selling point. Many companies promote the Australian heritage associated with sheepskin boots to sell their products both here and overseas, but some do this regardless of where the goods are actually made. 

Lena McDonald, General Manager of Luda Production Pty Ltd, lists some of the terms commonly used to associate sheepskin boots with Australian Made: 

-          Australian Sheepskin

-          Truly Australian

-          Australian design

-          Original Australian

However, these terms may be referring to goods which are not wholly sourced, tanned, stitched, labelled and finished in Australia.  These terms do not guarantee that boots are 100% Australian Made.

“We tan our own sheepskins in Laverton, Victoria. Cut, stitch and glue every pair in Brunswick, Victoria. We have introduced a stitched in label, deep inside our boots, to communicate to our consumers that UGG AUSTRALIA boots are 100%Australian – all being hand cut, stitched & produced in Australia from 100% merino sheepskin processed in Australia.” Lena said

“Without this label, consumers may be buying a product that is made partially or entirely made offshore. Parts may be using unknown chemicals and tanning methods, part may be cut and partially stitched offshore but finishes, labelling and packing may be done in Australia,” she said.

 “Choosing our range of sheepskin boots is supporting Australian business and helping to keep 100% of the manufacture of this great Australian icon on home soil where it belongs. We are committed to quality and local manufacturing and we will forever fight to keep Australian jobs, supply our customers with top quality, well priced and innovative sheepskin boots and, most importantly, keep this Australian icon ours,” she said.

- ends-

For more information, please contact:

 Elizabeth Anderson: elizabethanderson@frankpr.com.au or (02) 8202 0555 or 0420 785 9901

Mike Maurice: mikemaurice@frankpr.com.au or (02) 8202 0555 or 0406 977 193

UGG AUSTRALIA is proud to produce the only sheepskin boots which are 100% owned and made right here in Australia. We are the last company to tan sheepskins here in Australia, using the thick pelt and dense wool that only comes from Australian sheep. We cut, stitch and glue every pair of sheepskin boots right here in Australia, as we have done for the last 30 years. For more information, please visit http://uggaustralia.com.au.