The home-naming revolution: add character and value to your property
Rob Palmer launches new home naming website: NameYourHome.com.au
Australia is destined to see a spike in home naming, with new research revealing that two thirds of the population believe that a named house or apartment would affect their purchase decision and therefore add value to their property. In addition, a further 42% believe that naming their home, would add character and help them show appreciation for one of life’s biggest assets.
UBank has teamed up with TV handy-man and home-owner Rob Palmer to revive the old tradition, by encouraging consumers to head to www.NameYourHome.com.au to learn about the art of home naming. The microsite encourages Australians to personify their place and make their house feel like a home, by taking inspiration from humorous sayings, the geographical location, home features and eccentric personal loves; to create their very own bespoke house plaque.
Home naming guru Rob Palmer, has always named his homes and comments:
“Buying your house is the biggest financial commitment you’re likely to make in your lifetime and there is no better way to show your love and commitment to your home, than by giving it a name.
When the universal numbering system was introduced 150 years ago, home naming almost became reserved for ‘exclusive properties’ – but these days you don’t need to have a multi-million dollar mansion to see the benefits. The great thing UBank’s Name Your Home campaign is that it reminds Aussies it doesn’t cost a thing to give your house that injection of character and personality- just a bit of creativity!”
Alex Twigg, General Manager of UBank says the site gives interested home owners a destination for inspiration and to share ideas:
“In the past month 38,000 Aussies jumped online and searched for home naming, but until now there has been no site which offered a step by step guide to naming your home. We hope NameYourHome.com.au can be that hub that kick-starts the revival of the classic home naming tradition in Australia.”
Ray White Victoria also shared their industry opinion and supported the claim that naming your home can in fact increase its value.
“Naming a home can be one of those emotional trigger points, creating that connection with potential buyers and attracting more people to the property," he said.
UBank will create free plaques for the top fifty most creative home names lodged on NameYourHome.com.au
0406 977 193 or email@example.com
UBank (NAB Corporate Affairs)
0457 536 958 or firstname.lastname@example.org
UBank was launched in October 2008 and is developed and backed by the financial strength and global capabilities of NAB. Although a part of NAB, the ideas, people, philosophy and brand are uniquely UBank. UBank aims to simplify banking – being entirely online or over the phone means there are no fees and no queues. In addition to UHomeLoan, UBank currently offers the USaver high-interest, online savings account and a range of Term Deposits (which can be used by Self Managed Super Funds), with new products under development.