News from Schweppes

BEAR GRYLLS TAKES ON AUSTRALIAN PUBLIC

SOLO offers Aussies the chance to take on Bear Grylls at their own game

Extreme adventurer and Man Vs Wild star, Bear Grylls, today announced his biggest challenge to date: the Australian public.

Aussie thirst-crusher SOLO has launched Beat Bear Grylls, a challenge that will see a man who’s climbed Mount Everest, wrestled crocodiles, and even slept inside a dead camel take on daring members of the Australian public at their own game. Having already faced some of the world’s toughest terrains and most ferocious creatures known to man, challengers will have to man up and think big if they’re going to beat Bear.

Bear Grylls said: “Facing mountains, the freezing cold and wild animals has been tough, but who knows what the SOLO Beat Bear challengers will throw at me. My guess is that they will be adrenalin loaded and competitive. But hey, game on SOLO!” 

From June 1^st 2011, ball-busting contenders are encouraged to purchase a specially marked SOLO product for their chance to Beat Bear Grylls. One person each week, for 10 weeks, will win the chance to take Bear on in person when he visits Australia in August. And if that wasn’t enough, they also get $10,000.

For more info, dare to head to www.beatbear.com.au

~ENDS~

For more information, please contact Frank PR:

Stuart Terry- T: 02 8202 0555 / M: 0404 411 155 / E: stuartterry@frankpr.com.au

Mike Maurice- T: 02 8202 0555 / M: 0406 977 193 / E: mikemaurice@frankpr.com.au

ABOUT SOLO

Since 1973, SOLO has been the drink of choice for Aussie guys looking to crush a big thirst.  Throughout its history, SOLO has established deep connections to physical challenge & activity – from the iconic SOLO man ads, to the current ‘Game On’ campaign.    In continuing to build the popularity of SOLO today, we are incredibly proud to be the official thirst crusher of Football Federation Australia, Hyundai A-League and the QANTAS Socceroos. For more information about SOLO’s football partnership and products, visit www.thirstcrusher.com.au

Promotion Starts 1/06/11; Ends 9/08/11.

Entrants must be Aust residents 18yrs+. Major prize must be claimed by 5:00pm 18/08/11 and taken on specified dates (Aug/Sept 2011).

Major prize entry: Buy a specially marked Solo product for your unique code and enter at www.beatbear.com.au. 10 major prizes: 1 per week (2 day trip for 2 people to Sydney on specified dates). Major prize pool: up to $120,000 (inc GST). Multiple entries allowed (1 per code). Full T&Cs: www.beatbear.com.au. Promoter: Schweppes Australia Pty Ltd (ABN 51 004 243 994) L5 111 Cecil Street, South Melbourne, Victoria 3205. HELPLINE: 1800 244 054. NSW LTPS/11/01974; Vic 11/475; ACT TP 11/ 00667.2; SA T11/610